{Resume At a Glance}

Education:
  • University of Delaware, Bachelor of Arts in communication, May 2015
  • Minors: Interactive media, advertising
  • Concentrations: interpersonal communication, public relations
  • GPA: 3.597/4.0
  • Dean’s List: Fall 2011-present
  • Lambda Pi Eta Honors Society: Fall 2013-present

Work and Volunteer Experience:

Public Relations Director: Public Relations Student Society of America, Newark, DE

June 2014-present

  • Manage PRSSA-UD social media channels (Facebook, Twitter, Instagram and website)
  • Create layout for and manage PRSSA-UD website
  • Execute the first “Meet Our E-Board” blog and Instagram campaign series
  • Execute the first “Go Pro” social media campaign for all social media channels
  • Lead 20-member Communications Committee

Social Media & Marketing Intern: University of Delaware Career Services Center, Newark, DE

June 2013-present

  • Create the Center’s social media strategic plan for the 2013-2014 academic school year
  • Develop the Center’s social media attendance and participation by over 150%
  • Write UDaily press releases about current and upcoming events
  • Enhance the Center’s blog and increase engagement by over 300%
  • Represent the Center on camera for events, special announcements, and updates
  • Design the Center’s event posters, handbills, fliers, TV advertisements, and university-wide newsletters
  • Proficient with WordPress, Microsoft Office (Word, Excel, PowerPoint, Publisher), and Photoshop

Social Media Ambassador/Intern: University of Delaware: Office of Communication and Marketing, Newark, DE

Sept. 2012-present

  • Manage official Twitter account, given specifically by the University of Delaware (@BlueHenKeri)
  • Execute social media tasks given by the University’s Office of Communications and Marketing 
  • Engage with the University student body to participate in events around campus
  • Provide coverage for University sporting events (interviewing, reporting, photography, “live tweeting”)
  • Only individual selected to report live for online and TV audiences during UD’s pre-homecoming game festivities
  • Only individual selected to represent the University in New York City for the UD Men’s Basketball tournament
  • One of four students chosen to represent the University at a Philadelphia 76ers press conference        
  • One of two students chosen to represent the University at the Delaware State Fair and the Best of Delaware event

Social Media Marketing Intern: Delaware River and Bay Authority, Wilmington, DE

June 2014-August 2014

Social Media/Public Relations Independent Study: University of Delaware Department of Communication, Newark, DE

February-June 2014

  • Increased Department Facebook page likes by 118%
  • Increased averages ‘likes’ per post by 500%
  • Increased average ‘shares’ per post by 166%
  • Co-planned Department’s Alumni Weekend 2014 celebration event
  • Created first social media analytics database for Department records

Program Director: Public Relations Student Society of America, Newark, DE

July 2013-June 2014

  • Create and execute Night With the Pros event, which won “Best Educational Event” YouDee Leadership Award, for 40+ Chapter members
  • Plan and execute the annual PRSSA-UD field trip to Tipton Communications agency for 10+ Chapter members
  • Plan and execute field trip to BuzzFeed Headquarters and Hunter Public Relations in New York City for 20+ Chapter members
  • Execute PRSSA-UD Campaign Challenge for 20 Chapter members
  • Represent the organization to public relations professionals throughout the Tri-State areas

Sub-committee Liaison: University of Delaware 2013 Homecoming Committee

Feb. 2013-Oct. 2013

  • Create the application packet for Homecoming Court nominees
  • Execute both online and on-campus strategic plans for marketing Homecoming-related events
  • Represent the University on and off camera during Homecoming-related events
  • Initiate marketing tactics including posters, fliers, and e-mail announcements

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