{Virtual Portfolio}

NEWS RELEASES

PRSSA National Chapter News: University of Delaware Hosts Networking Skill Slam —Published on PRSSA National’s website; 2014.

PRSSA National Chapter News: University of Delaware Launches “Go Pro” Social Media Campaign — Published on PRSSA National’s website; 2014.

Career Services Center holds contest on social media for Ed Sheeran tickets –Published on UDaily, the University of Delaware’s main online news source; 2013.

University’s Fall Career Fair to be Held at Bob Carpenter Center– Published on UDaily. Co-written with Natalie Hines; 2013

Career Services Center to host Multi-Ethnic Cultural Conference –Published on UDaily; 2013.

UD Career Services Center makes connections in New York City –Published on UDaily; 2014.

More than 200 employers expected at Spring Career Fair — Published on UDaily; 2014.

Career Services Center sets annual Multi-Ethnic Cultural Conference at Clayton Hall Published on UDaily. Co-written with Natalie Hines; 2014. 

Food Bank of Delaware Holiday Food Drive News Release Co-written with Laura Hepp; 2013.

FEATURE ARTICLES

Nehemiah Wilson: A GCA Student Council President and martial arts black belt Published in Reach Magazine: Fall 2017.

Meredith Chapman: UD’s Office of Communications and Marketing –2013.

CASE STUDIES

Look Inside: Wawa’s #Hoagiefest Summer of Fun — Published on the Archer Group’s Tumblr platform; Fall 2015. 

Look Inside: The Farmer and The Chef’ Event — Published on the Archer Group’s Tumblr platform; Fall 2015

Look Inside: JCPenney Optical’s Nicole Miller Pinterest Contest — Published on the Archer Group’s Tumblr platform; Summer 2015

The Archer Group Summer Interns 2015 — Published on the Archer Group’s Tumblr platform; Summer 2015

STRATEGIC COMMUNICATION CAMPAIGNS

A Strategic Communications Campaign Plan: Finance for the FutureCo-written with three students for Campaign Planning course; Spring 2014.

Department of Comm Spring 2014 strategic plan— Created as pitch to Department of Communication faculty/staff; 2013-2014.

Autism Speaks U: a strategic plan for UD’s campus – Co-written with others for a PRSSA-UD Campaign Challenge; Spring 2013. 

HerCampus-UD: a summer social media strategic planSummer 2013.

Green the Green: A mock strategic plan for an environmental issueCreated for Environment Communications Pitch; Fall 2012.

GUEST ARTICLES

4 Social Media Predictions for 2018  — Published on The Archer Group’s Blog; Winter 2017.

What is GCA really like? Published in Reach Magazine: Fall 2017.

4 Reasons Why Your Social Strategy Needs Measurement Published on The Archer Group’s Blog; Summer 2017.

5 Tips For Your Social Media StrategyPublished on The Archer Group’s Blog; Winter 2017.

12 Delaware brands with social media accounts you’ll lovePublished on Techical.ly Delaware; Spring 2016.

If Your Favorite Celebrities Went On Spring Break — Published on BuzzFeed; Spring 2015.

Keri Betters on Social Media, 3 Easy Social Media Tips for Newbie Bloggers Published on The Everyday Elegance; Winter 2015. 

#UDoPR: PRSSA-UD’s Unforgettable Day in the City That Never Sleeps  —Published on PRSSA-UD’s website; Spring 2014. 

The Broncos Fans are Outraged: Joe Flacco’s Back in Town Winter 2014.

5 Reasons Why Oreo is PR’s Favorite Brand – Published in The Semesterly, PRSSA-UD’s bi-annual newsletter; Fall 2013. 

Social Media + The Job Search Published on the University of Delaware’s Tumblr Blog; Fall 2014. 

The 7 Commandments of Event Planning: My Night With the Pros ExperiencePublished as a guest blog article for PRSSA-UD; Fall 2013.

4 Public Relations Skills You Can Learn From Kids  Published on PRSSA-UD’s website; 2013. 

8 Ways to Stay Involved in College Life but Not Go Completely Crazy –Published on LifeHack.Org; shared 200+ times; Fall 2013. 

Back to School Survival Kit: A Review – Published on HerCampus University of Delaware’s blog; Fall 2013. 

Social Media: Just another day in the life Spring 2013.

Regularly contributed for the UD Career Services Center’s blog: The Blog Squad — 2013-2015.

Regularly contributed for Her Pink Jersey, a sports-fashion magazine for women. — 2014-2015.

CAREER BOOKS AND NEWSLETTERS

University of Delaware’s 2013 MECC Conference Book — Published on University of Delaware’s social media sites, as well as, shared with UD students/alumni and employers via QR code; Fall 2013.

University of Delaware’s 2014 Spring Career Fair Book — Published on University of Delaware’s social media sites, as well as, shared with 5,000+ UD students and 200+ employers via QR code; Spring 2014.

PRSSA-UD’s Fall 2014 issue of The Semesterly — Published on PRSSA-UD’s website and social media sites, as well as, shared with 300+ Chapter members, alumni, speakers and sponsors; Fall 2014. 

VIDEO PROMOTIONALS

Glasgow News: January 31, 2016 — Video shot for Glasgow Church’s social media sites and Sunday morning service. Winter 2015.  All filming executed by Luke Papili. 

Glasgow News: October 25, 2015 — Video shot for Glasgow Church’s social media sites and Sunday morning service. Fall 2015.  All filming executed by Luke Papili. 

Glasgow News: September 6, 2015 — Video shot for Glasgow Church’s social media sites and Sunday morning service. Fall 2015.  All filming executed by Luke Papili. 

University of Delaware Virtual Tour: ISE Lab — Video shot as part of University of Delaware’s Virtual Tour, a campaign for the university’s Admissions office. This video highlights the benefits and purpose of the Interdisciplinary Science and Engineering Laboratory. Spring 2015. All filming executed University of Delaware’s Office of Communication and Marketing. 

Glasgow News: January 11, 2015Video shot for Glasgow Church’s social media sites and Sunday morning service. Winter 2015. All filming executed by Luke Papili. 

Keri Betters: University of Delaware Homecoming Court 2014 Video required for the University of Delaware Homecoming Court 2014 application. Result: One of 6 female finalists selected to represent the university’s Class of 2015. Published on the UD Homecoming YouTube channel and cross-promoted on STN49, UD’s and the Department of Communication’s social media channels. Fall 2014. Co-produced by Bradley Wolak and Keri Betters. 

University of Delaware: Blue Hens Parents Weekend– Keri On the Field– Segment One of Keri On the Field football series, filmed at the Blue Hens Parents Weekend football game against William and Mary. Sports assignment given specifically by STN49: published on STN49′s and University of Delaware’s Facebook, Vimeo, and YouTube pages. Fall 2013. All footage shot by STN49. 

University of Delaware: ISE Lab –Interview shot for University of Delaware’s new engineering building: published on all of UD’s social media sites [Facebook, Twitter, YouTube]. Only took one take. All improv. Spring 2013. All filming executed by University of Delaware’s Office of Communications and Marketing.

Glasgow Church: September 29th, 2013 Announcements Video shot for Glasgow Church’s Sunday service, highlighting the upcoming news, information, and events. Only took one take. Fall 2013. All filming executed by Luke Papili. 

University of Delaware: Blue Hens vs. Jacksonville football opener –Improv introduction before a University of Delaware football game, season opener against Jacksonville University. Assigned for a sports assignment: published on UDST949′s Youtube and Facebook pages. Fall 2013. All footage shot by ST949. 

University of Delaware: Blue Hens vs. James Madison University football game– (0:38-0:53). Improv game-day summary before the University of Delaware football game, FCS battle against James Madison University. Assigned for a sports assignment: published on UDST949 and University of Delaware’s main YouTube and Facebook pages. Fall 2013. All footage shot by ST949.

Glasgow Church: Discover Glasgow – (1:30-1:45) Video shot to introduce Glasgow Church’s new fall classes. Only took one take. Fall 2013. All filming executed by Luke Papili. 

Blue Hen Says: What are you listening to?  –Video shot for University of Delaware’s “Blue Hen Says” account for the student body: published on all of UD’s social media sites [Facebook, Twitter, YouTube]. Spring 2013. All filming done by Mike Windley, a University of Delaware social media ambassador. 

University of Delaware: Blue Hens vs. Pitt basketball preview Improv video shot during a University of Delaware sports assignment at Madison Square Garden: published on Facebook.    Fall 2012.

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2 thoughts on “{Virtual Portfolio}

  1. Pingback: 8 Life Lessons We Learned Growing Up | little miss keri

  2. Pingback: January: The month of eventuallys | keri betters

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