Guest Post: Courtney Kincaid on Blog Vision

Screen Shot 2015-01-20 at 7.18.35 PM

A few nights a week, I end my day on Pinterest. Yes, yes, I know, so cliche. I go for inspiration and for ideas, especially when it comes to style and blogging. I stumbled across Courtney Kincaid’s blog, The Everyday Elegance, and was immediately hooked. Her posts are engaging and her entire blog is adorable and fantastic. I noticed she also was working on a 101 in 1,001 list, and being the curious individual that I am, I began reading it. One of them was to write a guest post for another blog, and that’s when I decided I wanted to help her check off this item. I emailed her and before I knew it, she had agreed to guest blog for me, and I, in turn, guest blogged for her (another one of her 101s– you can read my post on The Everyday Elegance here).

Pinterest is fantastic and so is the blogosphere. I’m thrilled to have met a new blogging friend and am honored to welcome Courtney as a guest blogger for KeriBetters.com. Enjoy, and make sure to follow The Everyday Elegance on social media!

///////

Since starting my blog 10 months ago, I have definitely run into some struggles. There were literally days (more like weeks) with 0 page views in the beginning. It wasn’t until about 5 months ago that there were some real issues with my blogging vision. Having a vision is necessary for blogs. Without it, the blogger tends to ramble on and on about nothing. It’s an important foundation when deciding to start or rebrand a blog.

A major part of having a great vision includes two important characteristics: consistency and perseverance. Again, this is something that I struggled with for a long time (Probably May to September of 2014). Unless consistency was structured for me, I wasn’t consistent, and when the comments and page views didn’t happen after a couple of months, I lost my stride.

blog1

  1. Write original content. This seems like an obvious one, but you would be surprised that many people are affected by this. I was affected by this. My blog was originally thrown together under the impression that I was “finding what I wanted to do in life and expressing myself in a creative way”, and there’s nothing wrong with that! Until I looked at some of my content and realized that I was simply regurgitating what other bloggers were saying. I was afraid to share my own personal opinions, and because my posts weren’t my own opinions, it was a lot harder for me to come up with content. And because it was a lot harder for me to come up with content, I was less consistent. After a while, I resented my blog because it wasn’t a representation of myself. It wasn’t something I was proud of. This lead to the whole “re-vamping” of my blog. Now I’m getting at least 4 posts up weekly with content that I’m proud of. I’ve found that I’m more inspired and wanting to write posts about things that I love. Find what you love and write about it, whether it be fashion, interior design, social justice, religion. You’ll find that when you write what you’re passionate about, blogging becomes more exciting.
  1. Keep an editorial calendar. It’s necessary. This is coming from someone who was the most disorganized person ever in high school. In fact, I’m pretty sure that most of my life could be categorized as “organized clutter”, but here’s the thing: It’s organized in a way that makes sense for me and in a way I can keep track of it. Here’s why you need one: If you don’t have a place that you set deadlines for yourself, you’ll keep pushing back and pushing back until all of your goals seem unreachable. This is true with a number of other things. I’ve found that writing it down (particularly in pen) I’m more likely to keep the deadline.Honestly, there’s nothing worse than scratched out pen in a Kate Spade Agenda. If you’re a digital person, use Google Calendar (or whichever calendar you please)! There are a number of options to keep yourself organized.
  1. Join networks. I’m not kidding, I have never felt more support than I did when I joined two networks over the winter break. Mid-December, I was accepted to HerCampus Blogger Network, and in January I chose to join The Peony Project, a network for Christian Bloggers. Both of these networks over a variety of things and there are thousands of others that fit different niches. From blog design to follow trains and daily encouragement, don’t even question whether or not I should have started my blog. It just seems like a natural source of community for me, and to be able to talk to bloggers who have more skill than I do in areas and learn from them, it’s been a priceless experience.

When I started my blog 10 months ago, I wasn’t sure where I wanted to go with it. 10 months ago even 5 months ago, I was still afraid to share that I had a blog. I was afraid to open myself to criticism. But as I’ve joined blogging communities and established my personal vision, I’ve grown. My content has grown, my writing and photography quality has grown, and in turn my readership has grown. Having consistency and perseverance with your vision is vital to the life of your blog. Within a week of having a blog, I quickly realized that this was one of the most challenging things I have faced. Maybe you’ve realized this too. Maybe you wish that you could “get the hang of this whole blogging thing” so it would just be easier. But here’s something important to remember:

blog2

–  Courtney Kincaid

Courtney is a junior studying Social Work at The University of North Texas. She’s excited to have the opportunity to share her story at KeriBetters.com and to have made a new blogging friend through this experience. Find her on Twitter, Instagram, Facebook and Pinterest to see the latest on food, fashion and her kitten, Queen Bee.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s